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To look trust worthy. You may add a privacy policy on your sign up form and a description on what you do(about us) on a page in your site.
Where you're headed with this can definitely be profitable if you go about it the right way. Present your readers with a different angle and you may very well succeed, especially with the avalanche of people seeking to monetize twitter. In order to get anywhere however, I strongly suggest you write up a sales letter. Something convincing, something bold. Something that isn't too full of jargon and the typical sales letter crap, but something that connects with your readers and builds a sense of trust. Most importantly however, you need to establish the fact that your service is actually needed. It may very well be, but you need to convince readers of this. Good luck.
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Maybe you have to redo your header picture, some part of your header looks blur, maybe you can do it with more quality. Your shadow outline looks cut in the lower part of the site. you can add more image there to make it smooth flowing.