Hi Folks, I am optimizing one of the established insurance domains since long, and I feel the design of my site is not SEO and User friendly, so I thought before making and changes to my site structure, or web design I should take opinion from you guys. The bounce rat for Home page is 42.10% and bounce rate for landing page is 33.94% Please provide your suggestion or scope of improvement in terms of web site design for site QuoteScout.com Consider SEO and User friendliness features while giving feed! Any help would be appreciated! Thanks!
I think you need to add more keyword rich content on the homepage. Also since the iche you are targeting is highly competitive you need to be very aggressive in your SEO activities. If you cannot afford that then switch to some micro niche within this and optimize for long tail keywords. PM me if you need my professional services.