Initial test results almost had the landing pages converting similar. Trying to get some ideas of what changes need to be made. If you have PPC lead generation experience, please chime in. http://www.reversemortgagesafety.com/ (original landing page) http://www.reversemortgagesafety.com/ (re-designed landing page)
I don't like the text over the gentleman's head and the top font/banner looks a bit murky. I would clean that up and use a different font. Other than that, nice landing page.
rajawali, It is for lead generation, for Reverse Mortgages. Suckerpunch, Thanks. Oops, I didn't even put the redesigned landing page.... http://www.reversemortgagesafety.com/g/