My first advice would be to make your tagline smaller than your logo. Then add some customer testimonials on the right sidebar since it's so empty. One of the biggest feature missing I see from your store is an 'About Us' page. People wants to know who they are buying or transacting with.
you can try changing the color for your logo to try and make it stand out. also you should have a bit more larger font size as some of your targeted market is using glasses to read.
it's too simple. are you using HTML?! or something else.. i think if you want to make online store.. so,why you don't think to using zencart..?
I would make the font a bit bigger. I personally like small text but the text is kinda hard to read. I'm looking at it as I if was 50 years old and had bad eye sight.
First of, I like your domain name - goes very well with the products! I agree with some other poster, maybe satisfied customer testimonies would help. And the logo has to be more prominent. Other than that - good job!