Hello panjilesmana, Yikes! Your site needs a lot of help. It looks very amateur. Your logo looks like you made it on Word. There are millions of sites on the internet selling printers. Why should visitors buy from you? How are you going to break through the noise, grab visitor's attention and differentiate yourself from your competitors? You only have between 4 and 7 seconds to grab the new visitor and tell him why he should be dealing with you instead of your competitors. You do this with something called your Unique Value Proposition. Those are the reasons and they have to be front and center on your homepage above the fold. Where is your About Us page? Where are you located? The About Us page should be about YOU. A picture and a little bio that communicates your passion for being in this business and serving customers is what they are looking for. People want to do business with people, not with websites. Why hide from them? Let them know who they are dealing with. Remember, you are in a very competitive space with well established websites, reputations, pricing and customer service. What is going to make people trust you and want to buy from you? Let me know what you think. I would recommend you read up on Unique Value Proposition to help you let your website visitors know how you differentiate yourself from your competitors. http://bit.ly/9tCYXe Kindly, Shelby Optimizing your website for conversion isn't expensive. Leaving money on the table is.
I agree with Shelby.. it's very amateur looking. Everything below the header looks decent. If you fix the header, the design would look a lot better.
While I agree the header is the biggest problem, the overall design needs a lot of work. I would say invest in a designer to help you bring it to the next level, or else find someone who can give you some one-on-one assistance pro bono.
Fonts look too messy. using Georgia font is not a great idea for shop site it looks ok with a blog only,try to use Verdana and Arial. and space between lines is too low . Banner needs to be improved a lot . one advertise on RHS will be an another idea in the banner space and navigation bar font is too bold and little bigger and in the last footer also needs to be improved. this is a popular word press theme you are using but, its not going to fit correctly to your online shop I suggest you to go to elegant themes . they offer many themes e.g "My products" which is particularly designed to sell products . tons of galleries very well organized and in the wp-admin panel there is such a nice control panel where you can change colors, add advertises in just few clicks. very easy to use