well my initial reaction is that you still don't have any HOME IMPROVEMENT articles in it yet - not what one thinks of when looking for Home Improvement. Because you feature that name, I think you need more Hardcore Home do it yourself build this fix that type of content. IMHOThe aesthetics are very nice.
Hello! I recommend adding a brief description about what the website does, why its useful, why it exists, etc. A great place to put the boilerplate description would be on the top header. Right now there's just the logo and then a ton of white space. Also, make sure to welcome the reader to the site. Say something like, "Welcome to .... ! Make yourself at home. Our site is dedicated to providing useful home improvement tips for home owners." Also maybe add a line about how people can interact with the site - download helpful lists and charts, participate in forums, get expert advice, etc. Good luck! Kaitlin SouthAmerica.travel
nicely organized, it might look a little better with the google ads a little smaller or in the right hand column rather than in the middle.
I like the clean layout but having a Zagg ad in with home improvement doesn't quite equate in my mind. Some graphics would be nice i.e. household cleaning show baking soda box or something for easy reference.
Good job, layout is clean and good looking. Content looks good as well. Make sure to keep adding new content.