I am getting ready to invest in both AdWords and Yahoo and would love opinions on my landing page before starting my campaigns. I have been disappointed in the amount of unique visitors to my site (200-250 per month) and feel I need to advertise. Any input would be very appreciated.http://www.loftgolf.net/cart
Red is a bad choice for text color. I would use dark colors. The look is ok up to navigation. The site does not have anything to show reliability. In other words there is nothing on site to make visitor feel confident and safe about buying stuff. Checkout buy.com, amazon.com and ebay.com. Its what you would feel when you walk in to a store. If you don't like the look and the way things are organized you would generally leave without buying anything.
I would agree to a certain extent with semantic. Although I don't think colour is the most important thing here. I think you're in need of a welcoming text that explains who you are and what puts you above your competitors. It's also important that you make this decision carefully. The visitors you've recieved so far, have they made you any sales yet? Don't just jump into PPC if you have not yet made sales from your traffic. Because essentially you will be paying for the same kind of traffic. If you do decide to go for PPC without having previous sales then test with a small budget so you don't lose more than you can afford to. Also I suggest you stick to one platform first as they are not as straight forward as they may at first seem. Google generally has the higher search volumes and usually is the better place to start. Oh and btw, just in case you already knew all this, sorry for insulting your intelligence.
It looks too basic. I like the top bit with the logo, and the links (Well done there) My suggestion, change the background black (just check out what it looks like) If you do this keep the font red, but change it to something more bold. Maybe make the login, categories and search look more attractive and increase the size of the photo's.
I think you should make these "Gifts and Accessories Hats and Visors Men's Shirts Women's Shirts" Bigger. Can you get stock photos or brighter pictures?
Just curious, why do you feel I need a new banner? Thanks to everyone for your valued opinions! T Media, you certainly didn't insult my intelligence! When it comes to the internet business, it's brand new to me so I'm not sure I have any intelligence. Everyone on this site have been so helpful helping me try to figure this stuff out, and I thank you very much!