Not bad. Good separation of content. I would suggest splitting up the paragraphs in the middle or adding some headings and limiting the amount of text. I like the images on the left and the subtle use of the Google ads.
Site map page _www.footballkitsonline.com/site-map/ is empty The contents of the 'Latest News' page (_www.footballkitsonline.com/category/latest-football-news/) do not correspond to it's name )
humm maybe you can re-edit the content because it makes people confuse while reading, there's no paragraph =) and the font color and background maybe you can mix it with some other color rather than the same =) .. CMIIW keep up !
We at Football Kits Online are a small group of football fans based in the UK whose bla bla bla - No spaces? Difficult to read. FOOTBALL KIT HISTORY - Too much words - No space at the first paragraph
Make your home page more simple. All that written content should be on other pages which the user can look at if needed. Also, spacing and paragraphing to give the content a more professional look in general.