A good site. What I personally would improve: add more pictures. As it's all about meat, there should be mouth watering pictures of bacon, sousages, etc. And the main picture in the header is not very attractive. It's too dark and seems like meat with mould.
Looks great for a ebook advertisement , very nicely formatted and well wrtitten I did not spot any mistakes and now im hungry .
Good layout, make also the small size text a little bit more bold, so it can be read better, try to center where it is all aligned left. Offer also Alertpay as pay option, today many people have just that amount in Alertpay.
I tihnk you shouldnt make the background gray and header black... while it looks good no doubt it somehow does not give the right feel for selling an ebook that the site does otherwise. also why 12.97? why not 12.99 r 13 or 15?
Idk really good info but the very start doesn't rly sell it to me...especially that picture and the white text next to it