We have recently added private, secure chat rooms to the chat site in my signature. The standard chat service is free and the secure service is offered for $5 per month with discounts offered for longer signups. The conversion rate has been low for the paid service. I am not sure if its because the sign up process is too complex. We get at least 20,000 uniques a month so this could be a nice business. Any thoughts as to how to improve the conversion rate are appreciated.
The site has a nice theme but I think it's a little difficult to read the black text with the grey background you should probably change the background color.