Your sales page is really good and looks different. The header graphics and the box cover design is really nice. The images of the guitarists look a little stretched and blurred.
The site is well designed, the only thing I noticed that could be improved is... The images of the people playing the guitars are pixelated it would look better if you used higher quality images.
love the header, but it looks a bit like many other generic sales sites. but if it is something that your visitor is after they may go for it. been playing guitar for 12 years now and the sales look of the site thru me off, while the guitar site header in dp got me interested! something to think about...