I think it's not a bad website it could do with some improvements though. The colours do relate to coffee, the browns and light tintish yellows. My two cents would be to change that menu on the left hand-side, it looks a tad silly overlapping the main content. Other than that from my point of view, the site suits it's purpose and you don't need to go over the top when the site is only about coffee. My advice: Keep it simple, it's coffee, not a social network. - Dwayne