Can you name me (in list) the ethical ways of real Search engine optimization. I'm really confused!! I don't want to use anything that might penalize my site. Thanks for your help.
Don't hide texts Don't link to link farms or get links from link farms Don't use doorway pages Don't use cloaking
be natural. don't build pages for search engines, build them for people. that said, make sure your html code is up to par. that is you have the proper header info, title tags, etc.
Watch out for keyword stuffing. 4-6% keyword density in an article should be nice. Take particular notice also on avoiding buying and selling links on your site. That would harm SEO as well.
Don't buy and sell links Get other similar non competitive sites to link to yours Avoid keyword stuffing Have unique content Use title tags and meta tags submit your url to search engines and directories don't have to many outgoing links on your site
Here are few points that you should follow in order to keep yourself in the white list of Google. Tips to avoid Google Penalization. Do SEO keeping in mind all those points which can hurt your website in search engine rankings.
Search engines are smart and getting smarter every single day, so the #1 rule is to build your website for visitors by having quality content then search engines will follow.
It's real easy. Design your site for humans not search engines. Follow google's advice on creating meta tags and keywords and don't try to fool visitors into visiting pages
The list of ethical and unethical techniques is endless. A basic criteria to segregate them is: Ethical: Techniques aimed at making the website user friendly and adheres to search engines guidelines. Unethical: Techniques aimed at fooling/tricking search engines.
Never put duplicate content in your site. Do not link to bad sites. Do not add paid links in your site.
-->Do not put invisible text(containing keywords) in your website. -->Stay away from ADULT content and backlinks from such sites. -->Definitely use Meta tags(different ones) for each page of your website. -->Submit articles(containing your website link at the end) related to your niche to article directories.If your website doesn't show up in google's first page, there are chances that your article might show up in google search at first five position due to the high PR of article directory sites.