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Please help with my website

Discussion in 'General Marketing' started by emirates777, Jul 4, 2019.

  1. #1
    I have posted here before asking for help, so please bear with me

    I have been running my site for almost two years. My site bascially specialises in cheap flight deals i find from Australia. I have about 500 email subscribers and close to 7000 facebook followers.

    I post daily (minimum 4 posts) with affiliate links to booking sites. After two years of hard slog, i only average 110 sessions per day (3.5k sessions per month). I barely hit $150 in affiliate revenue per month and about $30-40 in google adsense revenue per month.

    My issue is for all my work each day its just not viable to continue (I honestly thought i would be getting close to 10k sessions per month by now). I am frustrated beyond belief and its getting me down. What extra can I do? (SEO wont work as i am in a very competitive niche (travel flights) and my post are all the same, just different flight deals). Should i cut my losses and quit? Or is there a special formula (or miracle worker) i am not aware of.
    SEMrush
    sorry for my long rant. Seriously depressed :(
     
    emirates777, Jul 4, 2019 IP
    SEMrush
  2. sarahk

    sarahk iTamer Staff

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    #2
    You should be able to access a local business mentor through your department of commerce. Sit down and take the mentor through your business plan as it was when you started and show how it's evolved in response to industry changes. We've got a new player in the market who are advertising heavily on radio so there must be some wriggle room for new players. A big part of business success comes from knowing when to walk away and if you can't see a niche that will work for you this might be your time to focus on other endeavours.

    upload_2019-7-4_22-12-4.png
     
    sarahk, Jul 4, 2019 IP
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  3. emirates777

    emirates777 Greenhorn

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    #3
    Thanks for your thoughtful advice. The more I think about it, I am learning towards pulling up stumps.
     
    emirates777, Jul 4, 2019 IP
  4. Tom Lindstrom

    Tom Lindstrom Well-Known Member

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    #4
    If you are looking to get more targeted traffic to your site, why not start a YouTube channel about traveling? There are lots of things you can make videos about. You can leave a link to your blog below each video. YouTube videos also get ranked really well in the search results. This should help you get more sales.
     
    Tom Lindstrom, Jul 6, 2019 IP
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  5. EPol83

    EPol83 Active Member

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    #5
    Maybe just focus on building your email list. In your email sequence try to be personal and not just promote all the time. Work on getting those open rates up. Try to set something up and have it convert for you on the front end to help cover your list building cost. Once you get your subscriber count up a bit you will notice that things start to take off organically. Your so close... Don't give up now!
     
    EPol83, Jul 6, 2019 IP
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  6. jrbiz

    jrbiz Illustrious Member

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    #6
    Well, I have mixed feelings on your post. My initial reaction is that the travel industry is SO saturated that I would never consider trying to launch a new business to serve that market. TV, radio, etc., are all filled with websites trying to sell all manner of travel services and stand out from the crowd. Really tough to do.

    On the other hand, you have some traction going for your website. While $180 per month is not much, it is something. The advice from @sarahk is right on point: get a mentor to help with business growth advice and see if you can add on a product or service beyond what you are offering your customers now. What I have observed for many small start-up businesses is that their first offering gets them into the market, but it is the second or third offering (that derive from the knowledge you pick up being in the market) are the ones that make money.

    Good luck and keep us posted!
     
    jrbiz, Jul 7, 2019 IP
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  7. gregdavidson

    gregdavidson Well-Known Member

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    #7
    It sounds like you need a system that is more automated. Doing things manually is always more time-consuming and far less efficient.
     
    gregdavidson, Aug 4, 2019 IP
  8. cronik

    cronik Well-Known Member

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    #8
    Are you advertising at all? Can you outsource some of the content creation and scale up with more content?
     
    cronik, Aug 4, 2019 IP
  9. NetStar

    NetStar Notable Member

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    #9
    To be honest with you I don't see the value in your site... I can get cheap flight deals anywhere online. Now if you had some sort of web site about Australia and you're able to build a following via blogging, personal videos of Australian adventures etc. I can see you building a traffic base large enough to continue with offers which can lead to more revenue. But currently your main focus is simply an add on to an established site. With that said I would recommend to 1. shift focus or 2. quit and change focus.
     
    NetStar, Aug 16, 2019 IP
  10. petter.pan

    petter.pan Peon

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    #10
    You can also try talking to some freelancers maybe even hire one for sometime, maybe he or she will have some insights or key points where you could focus more, which might just help?
     
    petter.pan, Aug 21, 2019 IP