Please Help With My First PPC Campaign

Discussion in 'Pay Per Click Advertising' started by carl_in_florida, Jul 26, 2007.

  1. #1
    Got my add and my keywords. I have a Yahoo voucher so I am starting there. Here is my Question:

    I have several hundred search phrases. How do i get the quotes around them without having to export the entire list and hand editing it?

    Is there somewhere I can automate this process?

    Thanks
     
    carl_in_florida, Jul 26, 2007 IP
  2. solution2u

    solution2u Peon

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    #2
    Why you need quotes around your keywords in YSM?
     
    solution2u, Jul 26, 2007 IP
  3. carl_in_florida

    carl_in_florida Active Member

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    #3
    Using quotes around your keywords will prevent extra words from being inserted in a keyword phrase.
     
    carl_in_florida, Jul 26, 2007 IP
  4. on-on

    on-on Peon

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    #4
    Are you sure you're not confusing quotes on the YAHOO! user search side with the "exact" match type on the YSM side? Admittedly, YSM is next on my list of networks to analyze for the client's internal campaigns, so I'm not as up on its specifics, but this is how every other network works.
     
    on-on, Jul 26, 2007 IP
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  5. carl_in_florida

    carl_in_florida Active Member

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    #5
    I don't know if I am confusing anything or not. I know know enough yet.

    I just want to run exact matches.
     
    carl_in_florida, Jul 26, 2007 IP
  6. solution2u

    solution2u Peon

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    #6
    For exact match, just use the standard match option in YSM.
     
    solution2u, Jul 27, 2007 IP
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  7. carl_in_florida

    carl_in_florida Active Member

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    #7
    Thanks. Where is that?
     
    carl_in_florida, Jul 27, 2007 IP
  8. solution2u

    solution2u Peon

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    #8
    For Ad Group Level,
    Ad Group Settings > Tactic Settings > Match Type

    For Campaign Level,
    Campaign Settings > Tactic Settings > Match Type
     
    solution2u, Jul 27, 2007 IP
  9. carl_in_florida

    carl_in_florida Active Member

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    #9
    Is it match type standard or advanced?
     
    carl_in_florida, Jul 30, 2007 IP
  10. carl_in_florida

    carl_in_florida Active Member

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    #10
    Found it here
    http://help.yahoo.com/l/us/yahoo/ysm/sps/faqs/adrank/matchtype/match_types.html
    Thanks for the help +Rep
     
    carl_in_florida, Jul 30, 2007 IP