I setup an adwords account with some keywords for my classified site webcosmo.com In one day it had 235 impressions with 3 clicks. I am new in this. Could somebody please advise me if this is an expected result. I choosed us easter region for targeted area. I am trying to push this site off the ground. Its been launched little less then two months now. So far I have had positive marketing, having a few number of people who visit the site and use it. To take it to the next level I have to find an approach to expose it to the greater audience. How I do that? Is adwords a good solution? What I did so far are: - Had link exchange from about 200 sites. - Introduced it to friends. I would appreciate any suggestions.
One way to shrink the proportion of clicks to impressions (thus increasing your CTR) is to add negative keywords. With the wide range of topics on your site, this will be a big job.
Given the broad range of subject matter, it will be tough. If you are hitting your daily budget, then try to make better use of your money. Try using phrase match so you can write better ads, hopefully improving your CTR and paying less for your clicks. You will also have to create more ads to include any phrases that get eliminated by phrase match. Generally speaking, you need one ad per keyword and the ad should be written to directly coorelate to the keyword. Here's more help on writing your pay per click ads. http://www.payperclickreference.com/WritingYourPayPerClickAds Huligan
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I deeply appreciate the help I am getting from all of you. I am a web programmer, I can make websites, but they mean nothing unless they become successful. To make it successful there is no alternative of marketing. Without marketing is like a pretty model wearing a nice outfit in the dark nobody can see it. Because of your help, I am learning this. Thank you. So far what I did looks like I have to dig through a lot to get some golden keyword. My website service is free, and I cant spend too much either, so my options are limited. I will looks through the methods you guys mentioned. I tried the negative keyword, didn't work. Right now I am not getting clicks. I had 7 clicks in two days, not much I guess. Question is when you think of a keyword how you think to come up with a good keyword?
235 impressions is good results, but that really depends on a lot. I can tell that your adwords budget isnt that high (from only it only getting 235 impressions in one day) or maybe the keywords arent really searched for. Link exchanges are good, but in my opinion, if you can afford it, you might want to put more money into the adwords campaign and try optimise your results. Go to sites that visitors there would be interested in your site (such as craigslist) and use the site targeting feature to put you google ads on those sites.