I want to create ads for every single variation of Size, Style and Brand AND have a specific landing page for each variation as well as a specific text ad. Background: My site is www.bestbrands4less.com, I sell shoes. Here is an example of the variation for each brand: Brand = Marinelli Size = 5-12 (including half sizes) Styles = Pump, Flat, Wedge, Sandal, Clog, Platforms Here is an example: Campaign 1:Marinelli Size 5 Pump Keyword: Marinelli Size 5 Pump Text Ad: Marnelli Size 5 Pump, Why pay full price? landing page: http://www.bestbrands4less.com/searchadv.aspx?CategoryID=6&SearchTerm=Size+5+%25&ManufacturerID=48 Campaign 2: Marinelli Size 5.5 Pump Keyword: Marinelli Size 5.5 Pump Text Ad: Marnelli Size 5.5 Pump, Why pay full price? landing page: http://www.bestbrands4less.com/searchadv.aspx?CategoryID=6&SearchTerm=Size+5.5&ManufacturerID=48 Campaign 23 (I am skipping a few): Marinelli Size 5.5 Clog Keyword: Marinelli Size 5.5 Clog Text Ad: Marnelli Size 5.5 Clog, Why pay full price? landing page: http://www.bestbrands4less.com/searchadv.aspx?CategoryID=8&SearchTerm=Size+5.5&ManufacturerID=48 1.) What is the easiest way to enter these ad's into the adwords editor. I have it all laid out in Excel, but it seems like it is going to take forever to enter it. 2.) Should each variation be its own campaign? If not, how should it be structured? 2.) Do you have any better suggestions for a campaign?
Thank you so much for taking the time to create those files, I really appreciate it. 4 questions: 1.) What is the advantage of using both exact matches and broad matches for the same keywords? 2.) Why do you have the dynamic keywords pointing to the home page and the static ones point to a specific landing page? 3) How in the world can I quickly and easily upload these into adwords editor? 4.) Are these all in one campaign called "Marinelli" THANKS AGAIN!!! Stuart
1. Exact will give you better CPC control and broad will allow for more keyword discoveries 2. Keyword URL overrides the creative URL so all the keywords are targeted. setting the creative to the home page in case the keyword dest URL fails or I simply forgot one. 3. CTLR+Shift+K, then select second radio dial, then paste the keyword sheet in area. push next and then finish. Then CTRL+SHIFT+T, then select second radio dial, then paste the text ad sheet. All your campaign and adgroups will be automatically created. All you have to do is select all the adgroups and set the max CPC to 0.10 and set a daily budget on the campaign 4. YES