PPC, or Pay Per Click, is an advertising technique. You post your ad with a PPC service, and they charge you every time somebody clicks through to your product offer.
Pay-per-click (PPC) advertising is the same thing as cost per click (CPC). Simply put, the advertiser will pay a publisher for each time an ad is clicked on. PPC is calculated by dividing the advertising cost / #clicks on a specific ad: Pay-per-click ($) = Advertising cost ($) ÷ # Ads clicked
pay per click How To Start Generating Daily TrafficTraffic can be increased through the following strategies, such as:• Search engine optimization.• Increased visibility on the Net.• Links to and from other sites (i.e. reciprocal and one-way) – an easy way to increase presence on the web.• Interesting add-ons on the site.• Increasing the amount of time each customer spends on the si – making sure all the pages are viewed, instead of only the home page/link destination page, thus generating more page views, an indicator of good traffic.• Making the most popular pages even more popular and increasing internal links to the site’s other pages to encourage views.• Forum-involvement and blog commenting• Use of social networking sites such as Facebook and Twitter• Advertising – such as the purchase of bulk email, pop up ads, i page advertising, as well as the purchase of traditional and non Internet based advertising. Of all these options, which cover only a very small part of how traffic can be increased, advertising seems to be the most popular. Paid advertising is an e-marketing concept that enjoys a good reputation to generate traffic. Concepts such as banner advertising and pay per click are the most well-known and sought-after.
Firstly know the difference between PPC and CPC. PPC (pay-per-click) - type of advertising program you are running. CPC (cost-per-click) – means what you are actually paying per click within your advertising program. Basic formula is: Pay-per-click ($) = Advertising cost ($) ÷ Ads clicked (#) For complete study of PPC you can refer >>> http://www.ppchero.com/ppc/
PPC(Pay Per Click) is a paid medium to get the traffic in short period of time as compared to organic medium of long term. Please check the below mentioned sites:- https://www.portent.com/services/ppc/pay-per-click-explained https://farotech.com/blog/how-does-ppc-work-a-beginners-guide-to-pay-per-click/