Hopefully this is the correct forum for this question, if not please accept my appologies. I have a website http://www.bobcatsplanet.com. Lately I've been been getting a larger percentage of search traffic where people are searching for the term "bobcats planet". I don't understand why people are actually searching on the name of the website, especially since the word "planet" isn't really relevant to the site's content. Is it likely a word of mouth thing, where someone told another person to check something on this site, and they're searching by the name that they were told because they are unsure of the exact URL? Thanks for any insight you may have into this, I'm really curious about it.
May be your site has become popular because of word of mouth. or may be that somebody is trying to become your competitor, i.e. thinking of opening a site on the same topic. so he might be searching with the given keyword on SE to know what you have to offer( in case if he is also unsure about URL )
Thanks for your help, the searches seem to be coming from several different ips, so I don't think that its a potential competitor. Hopefully its just a word of mouth thing.