Hello people, I just wanted to say that I am really pissed off and frustrated. I just have no idea what anyone is talking about. Before anyone attacks me..yes i have searched on here and on google and read some stuff. YES, i have also looked at wikipedia. [1]I just dont understand what the exact definition of copywriting is. Please understand that I am a math person, and everything needs to be precise. What exactly is copywriting? From what i gather, it is an article when you want to sell something. An article when you want to persuade someone to buy something. Right? But on wikipedia, it also said that copywriting on the internet means mastering the article of including keywords in your article, so as to improve SEO and page rankings on your site. Man, why is everyone so vague. [2]So what are press releases? They are small tiny articles so that media agency can see what they want to report about. But honestly, what type of people do we have here on dp? Why is dp, with like most of its members owning seo and proxy sites...need a press release? I also have a couple of more questions if no one minds. [3] I want to start a career website/blog. It doesnt seem like i need to know/hire copywriting right? [4]What the hell is article submission and how in the world does that help you get backlinks? I know what article submission is. You write and article, and you submit it to many of these article database websites. But how does that help you create backlinks? Do you put your link in the article? Thanks everyone.
Yes, forgot the final question. [5]What is content writing. On wikipedia it said its the same as copywriting. Also, do i need to do that for my career website/blog? Thanks dudes.
Well, I can give you some answers. 1. Copywriting is the art of writing sales/marketing copy. 2. A press release is you informing the media of a possible story. However, they are misused all day long. On a typical day, Joe Editor at the Daily Whatever will get stacks of press releases. Yep, time to use the reliable trash can. If the press release is possibly newsworthy, like a local author getting published for instance, a journalist will follow it up and write a story. That story may or may not make it into the news hole. Most here will submit a release that their site has opened, is a year old or whatever. For many, they just want other sites to pick up the release for press and link reasons. For others, they are trying to get the actual media to notice. 3. What's your goal? Is it to sell someone something (idea, product, service, etc)? If not, then I guess your answer is no. Make your blog, write and see where it takes you. 4. When you submit an article to an article submission site, like ContentTycoon.com, you add your links with it. If/when your article is approved, you just received some backlinks. If/when someone takes your article from the site for their website, you just received some more backlinks. 5. Content writing is the act of writing content. No, it's not the same as copywriting--although people keep insisting that it is for some reason. If the content isn't for sales/marketing, it's just content writing. For instance, if I were to write an article about global warming for my local paper, it's not copywriting. I'm being a journalist and simply writing a story. However, if I wrote a piece about global warming for a fundraising letter for an environmental group, that would be considered copywriting. Now, are writers of articles for article submission copywriters? Absolutely not. The articles themselves are not written to promote directly. The only thing that makes them promotional is the links given in return for the content and not the content itself. Those articles contain no sales/marketing copy for the company. Well, I hope I didn't confuse you more. Good luck.
It can be really confusing and a lot of writers don't fully understand the terms. They are used interchangeably, but shouldn't be in most cases. Copywriting - Writing something specifically to generate sales or action. (An excellent example: http://www.jasonamartin.com/website-copywriting.php - Hope you don't mind Jason, let me know if you do...) Press Releases - A very specific piece with a certain format used to showcase something newsworthy. Press releases are used by a lot of webmasters to celebrate a launch, an anniversary or something else newsworthy. (e.g. http://www.prweb.com/releases/2006/8/prweb426296.htm) Articles - Articles can vary in format, but usually take an issue or topic and discuss it at some length. They vary in quality and purpose. Some articles are used for sites that want interesting content for visitors. Others are used for submissions like MarketJunction explained. Some are jumbles of keywords used for SEO and don't really deserve to be called articles. You'll find many writers specializing in articles, but these writers offer varying ranges of quality and service. Like all things, you pay more for quality. Article examples: Submissions: http://www.e-topic.com/articles/78/1/Who-Really-Owns-Celebrities/Page1.html Website: http://www.totsites.com/help/pregnancy/pregnancy-changes.php Website Content - Content is simply what's on the site. Content can include pictures, table, and words. Content can include some copywriting, articles, and other odds and ends like About Us and Contact Us pages. As a final note, Wikipedia is comprised of everyday folk inputing information. That means that if everyone believes something, like "Slavery was the Cause of the American Civil War," it will appear true in Wikipedia. (State vs. Union rights were the cause of the civil war, slavery was simply a catalyst.) Rebecca
Hello, I want to sincerely thank both of you for helping me out. You can just imagine how a math person like me is drowning in darkness. Now i see how article submission creates links. http://www.e-topic.com/articles/126/1/Setting-a-Foundation-for-Education/Page1.html The link is on the right hand side. Off topic: Do you know any books about career writing. ie, writing about careers? I really tried hard searching but couldnt find any. Thanks.
Hee Hee... The guy is not talking about "copying" content, he's talking about "How to write content"... "Copying" and "copywriting" are different. Bye
Well Jeet, beleive it or not, when i first saw the "Copywriting" section here at DP, i thought it was a place where you discuss how to make your writing copyright so no one will copy it. It took me a while to figure out that copywriting and copyright are two different things.
I have heard those comments before. Some people get confused, although the words "Rights" and "Writing" are completely different... By what I know, "copywriting" is a very broad term and in a way covers all those other types of writing, like Press release writing, writing for search engine benefits (web copywriting), and writing sales copies (Direct response copywriting). Different people based on their experience gain the reputation of experts in one or more sections of "copywriting". The styles are different, the format is different, and moreover the "psychological" factor is different. Regarding your question about a "career" site, depending on what you wish to gain from there, you will need a "writer". If you want to get exposure, you might consider issuing a press release. If you wanted to build back links and optimize your website for search engines, you would require web copywriting. Needless to mention that if you want people to buy from you, like may be a "resume writing service", you might consider someone to write you a sales copy which focuses on persuing people to buy your "services". I got to go now, cause I might faint now... Bye
No problem. I'm not sure of any books on career writing, but I'm sure they are out there. You can also put links in the text of articles, btw... Rebecca
Glad to see that finally someone is concerned to understand what copyright is all about. And happy to see that some of our most skilled members, have replied providing comprehensive and concise answers