Please help me evaluate my domain / online business.

Discussion in 'Appraisals' started by crazycanuck, Oct 6, 2010.

  1. #1
    Hi all,

    I am considering selling my business next year, your comments and feedback are appreciated as to what ballpark valuation or other tips you would give my business as a whole inc. the domain name.

    We basically recycle, refurbish and resell pre-owned laptops. I used to work in wholesale and retail end and did not want the pathetic profit margins of those markets which is why I chose this one, and of course being GREEN is good for the planet and my bank account ;)

    1) I own www(dot)greenpc(dot)com and the trademark in Canada. (No one is allowed to trademark the name in USA for several reasons). I have not had the time (or ecommerce savvy) to take advantage of the site yet, so of course there is a lot revenue potential there as well.

    2) My gross sales in the last 12 months about 650k, most of this is through our eBay account which is a platinum powerseller account with 99.9% feedback, DSR ratings all 4.9+ Profit margin is over 55% (you read that right), almost unheard of in our industry.

    I used to run this out of my home but since I have moved the business to an industrial location over 1 year ago and hired employees, the business has exploded since now I focus on sales instead wearing all the hats (being the janitor, secretary, bookkeeper, etc...)

    In your evaluation keep in mind, I could easily also coach the future buyer replicate this business anywhere in USA / Canada since this is an online business. Geographic location is almost irrelevant (exception would be of course Hawaii, PR, Alaska)

    I am not looking to sell right now, but would appreciate your comments and evaluations.

    thank your for your time, and I hope this post is ok since I am a total newbie on this site. Sorry but I will not give our eBay name since we have a very nice lucrative niche that we like to keep that way :)

    Peace,

    CraZyCaNuCk
     
    crazycanuck, Oct 6, 2010 IP