Please Help me decide price for my ebook

Breaking it down to smaller products, and make your own product funneling.
Create unique selling angle for membership site.

don't forget to pay copywriter to sell your product

 

You should look around at what competing ebooks are selling for - $0. There are lots of free ebooks on SEO. To sell yours for nearly $100, you'll have to convince people that you have some kind of insider information that you got by spying and dumpster diving at Google headquarters.

 

Recently I purchased an ebook called "SEO mindset" by Brad Callen sold at $97.00.
I thought it's quite expensive but the content was well worth it.
I was happy with the purchase.
This could be a guideline to compare and see if your ebook can charge $97.00 level.

 

Maybe you should do searches and comparison with competitor. That would be better..

 

Your pitch page is critical. Sales copy is something that most marketers don't take into consideration. Everyone rushes to get their book done and they ultimately fail (or have generally low sales) because they did not invest time or money in the sales page.

Hiring a professional copy writer would be my suggestion. Outside of a pro writer, WillyBoy makes some really good marketing suggestions.

Testimonials are essential to establishing trust. You should use photos inside your testimonials and possibly video or audio clips from SEO clients or from those who have read your book.

Giving out free copies for review is always a good idea.

ClickBank is probably your best marketing format. Not only will they handle the credit card processing and digital delivery, they have an established base of over 100,000 affiliate marketers. You want instant salesman? Get your product in the CB network marketplace.

 

I will say the spending $97 will be repelling for many persons. You may not get the volume. Why not split it in Basic and Advanced SEO books and price them $40 and $50. Also remember reducing price increases volume.