5 Keyword questions, can you give your views please I hav a keyword, i wish to use for my homepage (putting article content on it) exact monthly search volume of that keyword is- 1900 a) Would that be too low, and I should target a more highly searched one? (the page will have content + a link to a promotion) b) This project is basically for a 15 page content site: 15 keywords -> 15 individual pages (1 keyword per page) 15 keywords -> 15 individual articles -> hosted on 15 individual pages (from that homepage) with promotional offers on the pages The keyword I am asking about is for the homepage. b) (the question) What should the internal linking structure be, for them 15 pages? (1 tier= homepage, 2 tier should be where the other 15 pages lie, and 2 tier should be maximum?) c) what about the ratio of incoming links to my Homepage, compared to other deep pages (deep linking) eg, 70% of your incoming links should be do your homepage, 30% should be to deep pages. d) the links coming to the Homepage, how should this be distributed to the other 15 pages? should i spider the link juice out to all 15 of them, evenly?, or homepage link to page 1, Page one link to page 2, page 2 link to page 3? One page linking to the next, etc ??? e) What is the best internal linking structure, for this type of 15 page content site? Can you answer this
a) It is better to target a keyword that: Describes your business best of all Has decent amount of searches, that is - popular (optionally) Has low competition That's the general info and you probably already know about that. However, the absolute values of searches per month don't tell anything. Not too many people all over the world search for "buy yacht" keyword. You won't get many traffic for that. However, every sale (if you manage to make one) will bring you a significant amount of $$$. On the other hand, many people (well, I guess) search for "britney spears nude", but would they buy something? Not necessarily. So you should not review keywords from the only point of the search volume. b) PageRank sculpting is dead, so simply link naturally, whenever your common sense tells you to link. Look, every link should either provide more info, or lead to another page that tells something related. Think of it from that point. Also, your visitors should be able to reach any page within 1-2 clicks, if possible. And i think it is quite possible for 15 pages website. c) Don't bother with exact percents. Gain both deep links and links to the index. Gain natural links, or make them look natural at least - use different keywords, different places, different landing pages etc. The same anchor text link pointing to the same and the only page of your site looks spammy. d) See b). e) See b). Ensure you are using right keywords in the very first link, though, since among N links on a page, pointing to the same location, only the first one counts. That is, if you link from page A to page B three times, ensure the first link's anchor text isn't "click here".
Brother of Devil has given you lots of great advice... I would only add that there is no "rule" we can give you to follow for interlinking your pages without knowing the keywords being targeted and the content of the pages. I'm a big fan of theme pyramids if you have topics and keywords you're targeting that lend themselves to being grouped and ordered from most general, targeted head terms (home page) down to very specific, long tail phrases (for innermost pages). And, as he said... no percentage rule for links. Point as many links to each page as required to get you to the top of the SERPs for that page's targeted keyword phrase. In general, if your home page is targeting the hardest to rank for, head term phrases... it would stand to reason that it will need the most links. If your inner pages are targeting the more long tail, less competitive phrases then they should require fewer links to rank well... But no page can ever really have too many links. Having lots of links from other sites to lots of inner pages on your site makes your site more of an authority in the eyes of Google. So you definitely want to include links to inner pages.