PLEASE HELP! Landing page quality?

I'm reaching out to the minds of digital point members in hopes that someone with a little more knowledge on the subject can help.

Recently my campaigns stopped getting impressions all together. About 5 different campaigns, all targeting different areas and different keywords, but pointing to the same website. One of which has been active for over 1 year.

I emailed Google and asked why, and they said "Due to landing page quality." Now, my website is just fine, in fact, very fine. They refuse to tell me what I need to change in my website in order to comply, and keep referring me to the same Help Article.

My website is an automobile finance website, and I target different keywords, both on topic and off topic. My website offers additional content and information, and is designed just fine, but yet for some reason it does not meet their guidelines. Can anyone shed some light to this?

 

What keywords were you bidding on? did you have those keywords on your website? What about your H tags? did you have unique content?

IMO - research SEO, everything that you learn about SEO can be transferred to ppc as well (especially with google)

 

They did tell you what was wrong when they said "landing page quality". You said you "had 5 different campaigns, all targeting different areas and different keywords, but pointing to the same website".
That is your problem.

1. The keywords in your adgroup must appear on the destination page. Those keywords should appear in the Title and Description meta tag, as well as in your h1 tag. And of course in your text. You should also use h2 and h3 tags if at all possible.

2. So, if you are using different keywords, be sure to use different pages. You cannot use the same page for a bunch of keywords. Change the title, description etc for each keyword phrase.

3. A quality landing page that Google likes:

a. Original and useful content.
b. A good Privacy and About Us page
c. Site should load fast.
d. Navigation should be clearly defined and kept to a minimum. 2-3 clicks max.

The above is just a quick and dirty explanation, but I hope you get the point. Go to these 2 places for help:

https://adwords.google.com/select/KeywordToolExternal - use the part where you enter the url of your page, and not the keyword thing. Forgot what exactly it is called.

And this helps too:
http://www.w3.org/2003/12/semantic-extractor.html

Hope this helps,
Zeek

 

nice one...

 

> I target different keywords, both on topic and off topic

I think you answered your own question there. The off topic keywords are your problem. That's VLM's point #2.

 

I have to agree on that point. the best thing to do is point each adgroup to its own langing page. Optimize that langing page for the specific keword that your adgroup is focused on.

This is the same thing that happens when you have too many kewords in one Adgroup. You will find yourself trying to say to much on you adcopy and thus sacrifising relevency.

So basically what Google is saying is You are saying too much on your landing page and not being relevent to anything.

 

For best return of investment(ROI), You have to create effective landing page so that visitor can get good information for required products. According to research landing pages should have follow information:
1. This page should have product introduction, it can be in flash presentation.
2. Easy to contact or purchase the displayed product.
3. landing page should not be too bulky. it should have some attractive offers.
4. You can include some testimonial for displayed products.
5. effective keywords tracking make it rich in best ROI.

for more information, Mail me..........