I am interested in getting traffic and expopsure for my fitness website and also how do you get backlinks to your website.
There are many ways for getting targeted traffic, almost all of them are explained on this 72 pages EBook Free Traffic Explosion as for the backlinks you could try submitting your sit to directories,exchange links with other related sites, buy links and blog posts from related sites
There are so many ways to get traffic as well as BL for your fitness site. Submit it to various web directories,buying signatures throughout various forums including health and fitness,buying avatars,buying blogposts,using social bookmarking sites etc. It all depends on time you have and money you have to spend for that. DON.
Fitness Website? I suggest to join in a lots of health forums and be an active member there. Plus be consistent in doing different SEO tasks. Blogging is also a big help if you do.