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Buy traffic. Try advertising in cheap Ezines or on websites that have a lot of visitors but are selling banners real cheap. Start by building your brand, then while you are drawing traffic from that work on your SEO. I love sites that offer a banner for a fixed price per month. Then you can leech off their traffic and efforts and still have a fixed cost. Another tip... pay for cost per click banners but just put your logo on the banner. Usually people won't click through, but month after month if they keep seeing your banner your brand will be built in their heads. I'd look for discount ways to pay for traffic. Anybody saying they are getting all their traffic for free from SEO is full of it. Massive companies online even buy traffic. Plus if you use SEO then Google basically owns your business, if they don't like something you do, bye bye business.
First, you can try google's adwords ads, and the second is to do SEO optimization, you can combine these two ways