Lol ok, well depends on your site. Some prefer a purely cpm approach where you get paid on views. Regardless of traffic quailty. The other option is PPC/CPA companys that pay you when a user clicks and add and/or performs an action. My company uses the latter method, we find that our advertisers prefer this as the traffic is targeted and we have an ad placement algorithm that gives a good return and a better eCPM for our clients.
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KOntera, Infolinks, Adbrite and Clicksor are all good. Kontera has been really good for me. Do read my reviews and try different companies for yourself.
The problem with Internet marketing is that it is filled with technical terms that many people find hard to grasp. It doesn't help that the industry itself is cloaked in mystery with many so-called gurus guarding their million-dollar techniques with their lives. Two terms that figure prominently in the Internet marketing world is PPC and SEO.
Because these sites are in for the money as far as I can tell, I don't know if we should trust them entirely. However, I found Facebook PPC to be effective at driving traffic for some time.