Google ad word - Traffic estimaters Local month search - 27000 Aver. position 1 But Estimation daily click - ONLY 2 !!! Why so low?
I believe estimated clicks are based on cpc you are setting. I am sure the higher you set it, the more clicks will be possible.
I never use the traffic estimator but I assume it uses an average CTR for that keyword to do the estimating as well as an average QS. The rest will depend on bid and budget you give it. If you have a bid of $1 and a budget of $10, you can have at best only 10 clicks, even if there are millions of impressions. Ad position, which depends on bid and QS, also will have an effect. Your budget not being high enough to guarantee 100% servings on all impressions, you'll get a smaller number of estimated clicks. If you can beat the average CTR (your QS will tell you that), you'll get more clicks. It's all inter-related.
Keyword Local Monthly Searches Estimated Avg. CPC Estimated Ad Position Estimated Daily Clicks Estimated Daily Cost Clear selections on other pages alternative therapy 14,800 UK£1.15 1.25 6 ( estimated daily clicks) UK£7.78 crystal healing 22,200 UK£0.59 1.25 3 UK£2.12 crystals 450,000 UK£0.67 1.5 91 UK£62.51 healing crystal 22,200 UK£0.59 1.25 3 UK£2.12 healing crystals 14,800 UK£0.50 1.25 3 UK£1.91 healing uk 6,600 UK£0.69 1.25 2 UK£1.62 meditation music 27,100 UK£0.66 1.25 2 UK£1.83 reiki 165,000 UK£0.46 1.5 81 UK£38.31 relaxation music 22,200 UK£0.48 1.25 3 UK£1.73 relaxing music 49,500 UK£0.98 1.25 2 UK£2.51 spiritual healing 14,800 UK£0.88 1.25 3