Hi, I have been operating www.yourcityguide.net for about 6 years...i've recently redesigned the website and will be doing some heavy marketing in the near future. Being the programmer and designer, I know my product well, MAYBE TOO WELL! I want to get some feedback as to what i can do to improve sales % to the visitors to my site. Should i set up an autoresponder for a product like this? Should I display the prices so prominently or should I advertise it as a special rate? Should I simplify my product description and features for my visitors more? I'm feel confident about my programming and design skills, but just getting serous and learning about marketing and conversion rates. Any criticism or advise is welcomed. Thanks in advance! John
The layout and design is good, the site looks professional and the content is great but I think you will be able to improve your conversion rate if you had some testimonials on the home page.
I think you would be better taking out "THIS IS NOT AN AFFILIATE PROGRAM" Its a strange thing, but dont mention things that you don't want people to focus on. eg, Dont think about an orange bus...people start to think about an orange bus..