I wouldn't think so. 1) it probably isn't something someone would type in by chance, 2) it doesn't look like a highly sought keyword, 2) it is not a .com, 3) it is kind of long if someone did want to type it in, 4) I suppose it does identify itself as a directory site, 5) why would a net surfer care that it is amazing?, 6) I suppose it is a 2 generic word name that would help, 7) if one wanted to get into promotion and such, it could be brandable. Okay, I would agree with the $20 but say could be upper $xx if you found an enduser that was excited in developing it into a brand. Just IMHO, but what do I know?