Please can somebody explain to me what is meant by banner impressions and is there anyway to monitor this myself if I was advertising on a 3rd party’s website? I have been offered a deal of $10 per 1000 banner impression but I am sceptical that the traffic from actually clicking on the banner will not be 1000.. Thanks j4md0nut
Impressions don't equal clicks. It's basically how many times it's been loaded on the site, and amounts to potential views. I'm sure someone can explain it better. But no, you won't get 1000 clicks from buying 1000 impressions.