Hi, I work with e-stores in Russia, but this region is a bit different from USA- and Europe-marketing. So, thanks in advance to all for any information around shop-marketing.
IMO,the consumer physiological is same no matter where the location is. Consumer always go for cheaper and product that give freebies. So you can use a freebies to boost your sales.
SSANZ, thanks. Very useful. Totally yes. However Russian e-shopping has some strong differences. Payments, delivery, laws are quite weak.