I've been using Adwords for quite some time. Some very impressive results. Recently I added a few dozen sites as "placemenets" but they are not showing any impressions at all... Anyone know why?
One possible reason is that Google does not find your keyword theme relevant to the material of the site. You can use the site related keyword search tool to see what keywords Google thinks are relevant and make changes accordingly. https://adwords.google.com/select/KeywordToolExternal
That doesn't make sense they are practically my competitors and very similar to the site in question...
I have had the same problem with placements not showing on a site that it seemed like it should be showing up on. After checking those sites I found that by slightly changing my keywords my ads appeared on those sites much more often. Such as: keyword theme: web design becomes keyword theme: web development If that is not your problem, make sure that your bid is set high enough to be placed on that page. Good luck.