It appears Google is listening! The beta test starts in 2 weeks! This is an excerpt from the invitation I just got: OVERVIEW The Placement Performance report is a new report type in the AdWords Report Center that provides site-by-site performance metrics for your ads at the ad group level throughout the content network. With this report, we're providing you with increased transparency and control over your ads' exposure on the content network. You can then make informed and strategic decisions about your ads' placement based on performance statistics. REPORT DETAILS The report provides the domains or URLs of sites in the content network where your ads appeared and will include the following performance statistics: Impressions Clicks CTR CPC or CPM Cost Conversion data
I hope that is not the case. I will have to ask the guy I've been working with on a disconnect I discovered. I am very eager to see how it works.