Both can be used it depends on various factors. For example You could target "Hire a Cartoonist | Find a Cartoonist" which you "could" seperate as above Or you could seperate with comma's like "Cartoonist, find a cartoonist to hire" You can also use - instead of | and if you want to get really clever also use ~ which to a machine means "or" but needs to be treated with extra care but can be very useful if used right to give you an edge