What is the best way to piggy back on a company's national marketing campaign, as a local distributor? We are an exclusive distributor for this company's "widgets" for two states. Their marketing includes: web advertising (Google AdWords, relevant industry journals' websites), industry magazines and journals, direct mailings, industry tradeshows, etc. In our particular "widget market", this company is #2 as far as sales and name recognition. The #1 widget manufacturer has been around much longer, but has no new innovations. Our brand, widget brand #2, has made incredible headway into the industry in the past 5 years. As a distributor with exclusive rights to 2 states, how should we best utilize the momentum created by widget company #2's marketing activities? Do to the technical nature of these types of widgets, we were in B2B sales, not retail. We have access to the mailers sent out by company #2, and can send them out to potential clients in our territory, so that's a start. We also have some information on OUR website, such as photos, technical papers, etc, about the widgets company #2 makes...but what else can we do? We have never been a distributor for a brand that markets their products so heavily. In the past, it's all been up to us. We feel we have a great opportunity here to "piggy-back" on the marketing and momentum generated from company #2's marketing campaign, but since we've never been in this position before, we aren't sure how. Thanks!