I've been following a highly trusted guide. In the guide it says to find your keywords competition by searching for them in Google with quotes. But the ordinary person doesn't search with quotes. "how to stop kids from hitting" has only around 380 results in Google. That seems really low. But people don't search for it with quotes. how to stop kids from hitting (without quotes) has 8,890,000 results in Google. So it's a really high, competitive keyword. How does searching in quotes help us? Nobody searches with quotes, so even though it has 380 results, if we got 1st in Google there'd probably only be one search per month. And it'd be impossible to get 1st in Google for the phrase without quotes, because it has nine million results. tl;dr - The guide says to find a niche with over 800 searches per month and under 2000 results in Google, when you search for it in quotes. But the 800 searches per month wont count, because people don't search for things in quotes.