Say my keyword is Kimbo Slice Fight Videos. If someone searches for Kimbo Slice, will my site pop up?
Use various combinations for your keywords, Henry. For instance, Kimbo Slice Fight videos, flight videos Kimbo Slice. It'll increase your chances of getting the rank results you want.
yes by optimizing for Kimbo Slice Fight videos, your website is also gaining relevance for Kimbo Slice....you will need some anchor text with Kimbo Slice
You need the content to be relevant to the keywords you're targeting. The anchor text will give SOME additional credibility (weight) to the keywords, but don't spam the Web page. You want your keywords to appear as natural as possible without sticking out like a sore thumb to the person reading the page. If you want to know how to do that, go to your local bookstore or public library and pick up a copy of "Web Copy That Sells" by Maria Veloso.
You should set a group of your keywords that related to your site theme, like this example - Car rent - Cheap car rent - Cheaper car rent - best car rent - etc. and you have to do researches on those keywords if some keywords may have people search a much but don't have much competitor. Then you have to arrange keywords by its important to make you easier for weight for each one. In this way, you would get a set of keywords that targeted on your site and get traffics from various keywords not just one