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Phrase Options

Discussion in 'Google AdWords' started by transburgh, Feb 16, 2007.

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  1. #1
    What is the best way to use the phrase options?

    If I use "Keyword" should I not use Keyword or [Keyword].

    Are there any generals rules about using multiple options in the same campaign?
     
    transburgh, Feb 16, 2007 IP
  2. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #2
    I've often started with all 3 variations then pruned as success (or failure) was determined.
     
    GuyFromChicago, Feb 16, 2007 IP
  3. TatiAnA

    TatiAnA Active Member

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    #3
    It's safe to use all of those mentioned above. You can put those 3 and experiment which of them gets a a good CTR.
     
    TatiAnA, Feb 22, 2007 IP