Phrase & Exact Match

Discussion in 'Google AdWords' started by ANDYJH, Jan 20, 2010.

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  1. #1
    Guys

    Very quick stupid question....

    If i have keywords under phrase match in my adgroup, and somebody types into Google ....... the exact match to my "phrase match"

    Will it show, or does it have to be exact match??

    Thanks as always

    Andy
     
    ANDYJH, Jan 20, 2010 IP
  2. jBasket

    jBasket Greenhorn

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    #2
    Yes, it will. If your phrase match is "nokia phone", your ad will be eligible to appear when a user searches for "nokia phone", or "new nokia phone" or "nokia phone plan".
     
    jBasket, Jan 20, 2010 IP
  3. ANDYJH

    ANDYJH Guest

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    #3
    I thought so, Many Thanks
     
    ANDYJH, Jan 21, 2010 IP
  4. muchacho79

    muchacho79 Active Member

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    #4
    Exact match overides Phrase - so if you have
    [nokia phone] and "nokia phone" in your account

    and someone searches for nokia phone then your Exact match will be triggered first.
     
    muchacho79, Jan 21, 2010 IP