This summer Google AdWords Call Metrics introduced $1 predetermined fee click-to-call charge on call following enabled ads sent to smartphones. Now advertisers can bid for calls made via any Google ad. The significant change is that, now, what you bid-per-call will affect ad positions in AdWords that, in effect, means that advertisers can place bids about offline actions as opposed to on purely on the web actions, such as clicks (or click to be able to calls in the specific case of cell phones). Bidding on Offline Actions: The previous AdWords $1 flat-rate cost on call tracking was essentially an incentive regarding advertisers to invest in deeper call metrics which usually worked at an AdGroup degree. Now with bid-per-call, call tracking numbers can be empowered across every single device and the model may be changed to go over and above call metrics, to a actual auction design for calls. While one might argue that Google AdWords has simply raised the price available metrics, the difference here is that the auction model now allows the particular advertiser to control the amount of calls they want their campaigns to generate. Also, through bidding higher upon calls, advertisers should be able to give their advertisement positions a boost, without necessarily paying much more per click. For instance, an advertiser could have a $1 bid on clicks, however a $5 bid on telephone calls. Whereas previously, only the $1 bid would count towards ad position, now the $5 bid will probably be taken into account. If you are an marketer with a good "phone call Quality Score", then your ad may possibly jump positions over advertisers who have high cost-per-click bids (and also good Quality Scores). Companies who are more dedicated to customer service than they have been in their website, may find it much easier to compete in a lookup based auction. Besides the new call analytics released this summer (Contact start time, Phone end time, Phone duration, Calls overlooked /received, Caller area signal), Phone Through Price (PTR) (we previously known as this Call Via Rate) and Phone Call Cost will be shown on the AdGroup and Campaign tabs.