Hi I have just noticed I am getting a huge amount of impressions on keyword - sweepers. So I have added phase match "sweepers", as it was broad match before...In theory it should make no differences - being only one word. However, impressions have dropped massively when going from broad to phase....Why is this?? I would understand is it had switched to exact match [sweepers] but this is not the case!!! Thanks Rob
ExampleBroad match keywords that don't have any delimiters around them:used bikesspanish used bikesused bikes for saleWith no negative keywords any of the above keywords could trigger your ad.Keyword placed with quotes "" around them. For example"used bikes""spanish used bikes""used bikes for sale"Your ad will show in the searches that include terms in this order, without extra words insertedsuch as the following:used bikesold spanish used bikesused cars for sale Londonyour ad won't show forused mountain bikesHope this helps,Paul
Hey Robert, getting a large number of impressions should never be your objective. In fact your ad should be appearing for all the relevant search queries around "Sweepers". Please look into your search term report and see if everything is relevant. Then you can go ahead and restart your "Broad Match" keywords.