And if enough people stop using their site, they might try to figure out what the problem is and change it. Good points here.
Yes.. But the point is 'enough people'. Do you realize how big can this enough number be? For creating some buzz, we need some thing like 30-50k ppl stopped using digg, and that too the ppl who use digg often. Am not trying to discourage the Op. Its just my opinion over the things. What do you ppl think?
You're going to need way more than 50k people to stop using Digg. You're going to have to take away more than 60% of their users to make them feel anything.