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Permalinks - advice needed!

Discussion in 'Search Engine Optimization' started by bernhard, Mar 17, 2018.

  1. #1
    I couldn't find any clear answers or advice on that topic, so I am reaching out to find some more clarity.

    Situation:
    I blog in the finance industry. And when looking at the big brands, I realize that they write keyword based articles, even if the content and message is over and over the same.

    Example:
    Multiple articles are written about the same topic, with the exact same message.
    In that particular case, there are multiple terms (keywords) that cover the same topic and message, because it's just one specific type of credit.
    • InstantCredit
    • FlashCredit
    • FastCredit
    • ExpressCredit
    • DirectCredit
    • 24hrcredit

    I guess it's clearly to see, that all the above mentioned terms cover one specific type of credit.
    Big brands setup there websites like that:
    http://example.com/instantcredit/
    http://example.com/flashcredit/
    http://example.com/fastcredit/
    http://example.com/expresscredit/
    http://example.com/directcredit/
    http://example.com/24hrcredit/

    For me, all articles can be summarized into one. And it's very obvious, that the articles have been written for one purpose only--> Keywords.

    For my own blog, I want to bundle the content and message into one excellent article, that will cover all six credit types. Again, I don't want to create multiple articles in which I talk over and over again the same.

    It just doesn't make any sense for me. It's just ONE CREDIT TYPE with different synonyms.
    SEMrush
    Question:
    • When I bundle everything into one article, what PERM-LINK I should finally use?
    • So what specific URL structure should I pick for the article?
    • What's recommended by google and/or google friendly?
    • and how important is it in terms of ranking?
    the long version:
    http://example.com/instantcredit-flashcredit-fastcredit-expresscredit-directcredit-24hrcredit/
    vs.
    a possible short version:
    http://example.com/instantcredit/

    I also want to mention, that I am using a Category called Credit. And the category is just listing all my blog posts. Very typical I guess ford WordPress users.
    • How to chose a permalink, that is google friendly and user friendly?
    • What do you think should I do for that particular case, and why do you think I should make those choices?
    Thank you so much for every little help, suggestion, hint and recommendation.
    I really do appreciate that!
     
    bernhard, Mar 17, 2018 IP
    SEMrush
  2. mrb1129

    mrb1129 Well-Known Member

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    #2
    Just pick the most popular keyword. And put all the related and adjacent keywords in the page's general tag.
     
    mrb1129, Mar 17, 2018 IP
  3. bernhard

    bernhard Member

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    #3
    sure. but what about the URL itself? The permalink?

    long vs. short?
    http://example.com/instantcredit-flashcredit-fastcredit-expresscredit-directcredit-24hrcredit/ vs http://example.com/instantcredit/
     
    bernhard, Mar 17, 2018 IP
  4. mrb1129

    mrb1129 Well-Known Member

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    #4
    Don't choose all the keywords in your page's url. It will be ridiculous. As, I said earlier choose the most popular and searched one. I guess then you will have to go with the later short one.
     
    mrb1129, Mar 17, 2018 IP
  5. CalvinD

    CalvinD Member

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    #5
    You just want the most popular keyword in the permalink. Google is very clever, it will soon figure out that your content has information on all the areas of credit you are seeking to rank for. If you just jam it with keywords you are more likely just to get penalised in the rankings.

    Also I probably wouldn't write a meta description for this article. Let Google chose a snippet based on what the person searched for, I know this isn't what most SEO's will tell you but with the number of areas you want to rank for, you are then likely just to jam keywords into the meta description which won't really appeal to get click through.

    By going the route you are and including all the information in one place you will produce better content than your competitors. This is a big plus when working to get a good ranking.
     
    CalvinD, Mar 18, 2018 IP
  6. ImranFahimC

    ImranFahimC Member

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    #6
    Try to use use the short tail keywords.deppended in your situation use few long tail keyword. cause keeping some long tail keyword is good practice.
     
    ImranFahimC, Mar 18, 2018 IP