performing tests to find out a better landing page

Discussion in 'Google AdWords' started by idolw, Feb 16, 2006.

0
  1. #1
    so how to do that?
    shall I just keep two identical ad copies with two different URLs and that's it?
    Or shall I write another ad copy? But that would include other factors.
     
    idolw, Feb 16, 2006 IP
  2. Micromag

    Micromag Well-Known Member

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    #2
    I had very good results by doing the follow:

    1) use some kind of html/php code that random switch between page A and page B (both landing page are similar) - so you do not need to worry from AdWord side - no double ads needed.

    2) Use analytics to track your conversion - you can easily see if A or B convert better by pasting the Analytics tracking code in same page of your conversion page.

    if after a week A convert better, you delete B and create a another B derivated from A again.
     
    Micromag, Feb 16, 2006 IP
  3. jedibusiness

    jedibusiness Well-Known Member

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    #3
    Thanks for the advice Micromag - never thought of it that way lol
     
    jedibusiness, Feb 23, 2006 IP
  4. Micromag

    Micromag Well-Known Member

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    #4
    liked it? so here follows index.php:

    
<?php 
$url[1]= "index1.html"; 
$url[$n=2]= "index2.html";  

srand((double)microtime()*1000000); 
$randomtopic = rand(1,$n); 

header("Location: /$url[$randomtopic]");

?>
    PHP:
    So you just create index1.html and index2.hml and when you call index.php or just the / it will assign one of both automatically.
     
    Micromag, Feb 23, 2006 IP
  5. Gerardas Norkus

    Gerardas Norkus Guest

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    #5
    When testing landing pages, make sure to test one thing at a time. And of course, you should get started with the headline. Write two different headlines for each of your landing pages and see which performs better. Note that you should get at least 30 actions before you can say which one performs better.

    Here's what the most important parts of your landing pages that you should test:

    1. Opening paragraph
    2. Bonuses
    3. PSs
    4. Testimonials
    5. Colors and other design elements

    For the best results I would use a professional split testing script.
     
    Gerardas Norkus, Feb 28, 2006 IP
  6. Pete532

    Pete532 Peon

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    #6
    MicroMag, that's a neat piece of code. It raises some questions:

    1. Presumably you'll have to change your ads' destination URLs, which will trigger an editorial review by Google?

    2. How would you handle users returning to your landing page from another page on your site? For example, if they click a "Main Page" button on another page, how would you take them back to the landing page they actually visited? Or do you remove such buttons and force the user to click their browser's Back button? Or do you say: to heck with it, it doesn't matter which landing page they're taken back to? Taken to an extreme, it seems that testing different landing pages in parallel forces you to have multiple copies of your entire web site.

    Pete
     
    Pete532, Feb 28, 2006 IP