The process of building high quality linkage data that search engines will evaluate to trust your website is authoritative, relevant, and trustworthy. A few general link building tips: - Build conceptually unique linkworthy high quality content. - Create viral marketing ideas that want to spread and make people talk about you. - Mix your anchor text. - Get deep links. - Try to build at least a few quality links before actively obtaining any low quality links. - Register your site in relevant high quality directories such as DMOZ, the Yahoo! Directory, and Business.com. - When possible try to focus your efforts mainly on getting high quality editorial links. - Create link bait. - Try to get bloggers to mention you on their blogs. - It takes a while to catch up with the competition, but if you work at it long enough and hard enough eventually you can enjoy a self-reinforcing market position.