While you optimize your website,landing page is most important part of your promotional work.Landing page is showcase of your products/services where your targeted visitor’s land and that decides that how it works for the visitor’s.So landing page optimization need a huge attention if you really want to pick up a good business from various online promotion. Creating perfect landing page play’s a major key role for better conversion or sales lead. If your landing page is not up to end user’s satisfaction level then visitor will leave the page so quickly,with out spending few more time.So I do believe that first impression is the best impression,and perfect landing page that impression for the user’s.For a perfect landing page optimization/promotional policy,here are few advices in my opinion what I use for my clientele. * While you are promoting your main money key phrase you should have corresponding keyword rich URL extension .For an example your key phrase is “sports equipmentâ€,then your targeted landing page extension should be www.example.com/sports-equipment.htm * Landing page should have wide and effective title which describe the targeted key phrase at his best. * Create keyword rich content which makes happy end user’s.Which widely express your product or service details.Its better to avoid irrelevant content/advertisements in between content’s. * If you are using Google adsense on your landing page,then follow the adsense quality teams advice for ad placements(though I would suggest ignore adsense,after panda) * Use lead capture form,ie:more info,get free quote,quick contact form etc * Use proper product/service display,use some relevant video’s. * Use your product review form on the page,you can use video review/video testimonial,which can create good impact. * Use Re-tweet,Facebook Like ,Google +1 recommendation button. * Use social networking sharing buttons. * Use Trust e/Verisign certificates,for better user reliability. * Use quick help line no. for better consumer interaction * Use newsletter,RSS feed subscription services(for promotional offer subscription) * Page design should be attractive and better navigation,absolutely user defined and user tested(before final promotion,test it on own network) * Keyword rich landing page optimization is best practice to dominate keyword rich domains for a small businesses to brand business in Search engine optimization. Those are the basic steps which I use to follow for a better landing page creation and better click through rate,better impression and more sales lead.User friendly landing page can drive your PPC,Adverts,Organic SEO and online advertisements successful.. Published By Anirban Das,Zebra Techies,Calcutta,India
The reason is most of the panda affected site having common similarity that is ad placements(adsense and banner ads both)...so I am ignoring the adsense this time for my sites...not only mine most of sites doing that..and you can see on Q1 Google's adsense revenue dropped after panda up-gradation..
gr8 info on cre8ing a good LP. also make sure thatt the alt for your images is not the kw you are optimizing for the page, as well as anchor text linking to other pages on the site