Percent google takes per click

Hopefully discussing this isn't against the TOS, but I was wondering if anyone has taken a look at how much google earns per click and what they give back to the adsense partners. I know on the minimum bided keywords it seems like a min of .03 is paid out. That comes out to a 60% share for publishers and 40% for G. Does that seem like a static comparison or do you guys think that it changes per keyword, or keyword bid.

 

they have given out stats about the overall network, and it wasn't anywhere near 40% that they keep themselves if I'm remembering right..

 

far more or less than 40%?

 

someone figured it out by reading their financial statement. It used to be 15%, now it's 30%.

 

well i say google takes the 99% and give the reamining 1% to us.

 

Lowest bid for one keyword is USD 0.05. And lowest EPC I received is USD 0.01. So google's share is 80% and publisher 20%.

 

Well i guess you are right alang!!! actually i was very depressed from my performance previously thats why i said its 99% for Google.

 

I don't think is is that low. People have gotten 32 dollars a click. Since the maximum bid is $50 that is over 60 percent.

 

Well Lucky Guys those hah!!! i could only think of 32$ a year .

 

LOL some people only make $.1/day off adsense. But you have to start somewhere.

 

The payout % is most likely based upon the bid amount. If the bid is 5 cents, you'll probably make a lower % of a nickel, then you would if a bid is about 50 cents or something. Based upon my avg bid on adwords, I figure the payout rate for my site is in the neighborhood of 30% of the bid. Its very hard to tell cuz of the dynamic bidding that google adwords employees.

 

It seems to me that it depends on.... "who knows", what Google pays per click. Some time it may be that they do pay out 60% +, but other times they pay out much less.

This is all only from my experience. I have a site that clicks somedays pay $3 & $4 other days their only .50 per click. Same keywords, so that ads shouldn't be changing that much.

 

It may vary based upon time of day, day of week, CTR of the advertisement, CTR of the source page, etc... etc... etc...

 

Its EPC not my revenue for one day. I still manage to get USD 30-40 a day, so you can imagine with that kind of EPC, how many clicks that I got

 

I always estimated that they got 30% of the total, based on my terrible CTR site.

 

I think google changes the percent often. It might not be fixed. Just my two cents without any solid proof.

 

I used to see an absolute minimum of 3c per click, but recently I've seen some 1c clicks.

Also it's possible (and likely IMHO) that Google pays a different percentage depending on the site.

 

I've seen one set of clicks, more than one, but only resulted in a penny. I'm guessing they were PSA's, since the site was very new.

Anyone see this behavior?

tom

 

Just test it using adwords and ansense, you can get a good idea by matching the words you want to buy with the words you sell.

 

I believe PSAs dont pay anything.