On a survey organized by ATG on July,2010, latest trend has been disclosed where people find new product information from Search Engines rather than Social Networks.So its a good news for SEO and SEM, that still search engines are the winner for selling product online! On this survey, they questioned and verified 1002 US online consumers where they find 53% people get the new product information from search engine , where 8% of people go for social networks! You can get more information on this topic from Search Engine Land and copy of the study on ATG’s website. Also from this case study proves that online stores and e-commerce websites should be more focused on Search Engine Marketing rather than social media…yes social media review is good counter part for buying a product but search engine trust is more healthy for selling a product.