So creating backlinks seems to be punished, according to the latest penguin updates. Ok, this seems to be a logical choice by google to optimise it's search engine. But...what if a company decides to launch a new millionmarketing bannercampaign (read backlinks to it's site) across the internet? Theoritically, it drops in pagerank....? Where is the logic?
Well first of all backlinks are not the punished. Backlinks are penalized if you have unnatural backlinks so if you make your links look natural (created by real people that send a link to your website) then you will have no problem.
I think paid backlinks, backlinks from the off-focus sites, too much reciprocal backlinks - those will be punished.
Many people has this misconception that building links to your website will hurt your ranking, which is never true. The only way building links can harm your website ranking when Google can 'detects' the links look 'unnatural' and they were built by spamming.
Yes.. but those mean unnatural backlinks... But if you make them look natural then you will have no problem.
Yes i know, but a bannercampaign, what i'm talking about, "is" unnatural linking...how will google handle these issues? What's the difference between this kind of 'spamming' and self-made backlinks on some forum?
Let me explain you, an un natural link will look like this.. The unnatural form of the keywords with bad anchor text will be like this.. "my keyword" "keyword is mine" "same keyword" "synonyms of the keyword" The above type of practices will easily be identified by any search engines.. In most of the cases a natural link will look like.. "my keyword" "long term keyword phrase" "question type keyword", "Generic keyword" means "Click here" "Check out" etc, and raw URLs. Using this kind of combinations will let you out of the search engine banning issues.. It all depends on how intelligently you use the keywords anchor text and in how many days you spread your backlink campaigns... If you want to know more about this topic then it is better to refer this article... http://solvater.com/2012/08/build-links-naturally/